Program capstone DB4 Essay Example | Topics and Well Written Essays - 250 words

Program capstone DB4 - Essay ExampleMany mobile users especially in Kenya and other African countries use Googles Mobile Payment to send money and in daily business transactions. Regulations in the telecommunication industry have also served as an entry barrier to new entrants. The telecommunications license is very expensive and this has made entry into the industry very difficult. Google Wallet has therefore very few competitors.Threats atomic number 18 external forces that are harmful to the organization. A threat is a major unfavorable situation in a firms external milieu (Tuckwell, K. J. 2007). Google faces two major threats. These are lower telecommunication licenses and competitors adopting low court technologies. If the license fee for telecommunication firms was to drop, the industries would attract much players. As a result, more competitors would come in and the large market share enjoyed by Google would reduce. Google has adopted high cost technologies for money trans fer and network distribution. If competitors would adopt low cost technology, they would be able to offer services at lower prices.In case of a negative impact on Google, the company should adopt differentiation strategy to help it cope up with the competition. According to Porter (1980), differentiation may generate superior profitability because it provides insulation against competitive